The latest on the presidential horse race.

New Mexico Governor: Martinez Breaks the Tie with King and Pulls Ahead

Rasmussen Reports, 22/9 – 23/9

New Mexico Governor

  • Gary King – Democrat – 37%
  • Susana Martinez – Republican – 50%
  • Other – 6%
  • Undecided – 6%

New Mexico is no longer considered a toss-up. The most recent Rasmussen Reports poll has revealed that the Republican Susana Martinez has retaken the lead over her Democrat challenger Gary King. The poll asked 830 likely voters who they would vote for if an election were to occur today. 50 percent of the voters say that they would vote for Martinez, 37 percent chose King, 6 percent another candidate, and 6 percent were undecided. Previously, in July, the two candidates were tied at a dead even 43 percent.

The demographics for this poll were consistent for New Mexico. Not surprisingly, 31 percent of the voters were Hispanic, 59 percent were white, and an additional 9 percent were a different ethnicity. The party split was 31 percent Republican, 40 percent Democrat, and 29 percent identified with a different party.

Martinez was viewed as a much more favorable candidate, achieving a 55 percent favorability rating. For comparison, her opponent’s favorability rating was 39 percent. In terms of name recognition, both candidates are recognizable and the statistic is negligible.

Why has Martinez taken such a large lead over King? Her opponent was caught making questionable comments about Martinez Latino commitment and whether or not she had “Latino heart.” The polls revealed that voters trust Martinez on government spending, taxes, social issues, and ethics and corruption. King lost a lot of ground between July and September. If he wants to succeed in this election he will have to convince voters that he can provide them with something of value and he should push the issue of the missing emails a little further. Exposing her on that front could help his campaign, but it could also backfire if nothing turns up or if he appears to be too committed to the offensive.

Photo credit: AP.