The latest on the presidential horse race.

South Carolina: Trump Falters, Clinton Decimates

According to the latest South Carolina poll by NBC/WSJ/Marist, Donald Trump continues to lead the Republicans, but his lead is slipping and Hillary Clinton continues to dominate Bernie Sanders.

Which Democratic candidate would you vote for?

  • Hillary Clinton – 60%
  • Bernie Sanders – 32%

Which Republican candidate would you vote for?

  • Donald Trump – 28%
  • Ted Cruz – 23%
  • Marco Rubio – 15%
  • Jeb Bush – 13%
  • John Kasich – 9%

Many experts predict that Clinton will win South Carolina. This is a state where she can play up her southern drawl, appeal to the voters on a personal level, and work her establishment magic. African-American voters continue to stand by her, despite the fact that she hasn’t ever lifted a finger for their community.

On the other hand, Sanders is an outsider. The socialist term is scary for South Carolina Democrats and they see Clinton as a safer choice that will better represent their interests.

Trump still holds a decent lead in the state, but his numbers have been slipping over the last few days and Ted Cruz is making a push. Cruz benefits from the religious vote, an while he isn’t an establishment candidate, he is resonating with South Carolina voters, playing up the southern accent and painting himself as the warrior of the Constitution.

The other true establishment candidates, Marco Rubio and Jeb Bush are struggling to secure support ahead of the primary. If they lose in South Carolina, their chances to win the nomination will be all but zero. However, they will continue to campaign solely on the large war chests they have amassed through campaign donations.

Photo credit: Gage Skidmore / CC BY-SA 2.0.